Apple TV 4K Costs Half of My New TV. In Japan, That's a Hard Sell.
A ¥49,800 box next to a ¥100,000 television, and a smart home lineup built for houses many Japanese households don't live in.
A personal site from Tama New Town, in Tokyo Prefecture and a long way in feel from the 23 wards. Writing on corporate IT, AI and company culture, notes on living a quieter life in the Tokyo suburbs, and a small shop of stickers and T-shirts drawn from the streets here.
A ¥49,800 box next to a ¥100,000 television, and a smart home lineup built for houses many Japanese households don't live in.
A weaker yen also narrows the way in for individuals who would become Japan's next technical workforce.
Leasing moves price volatility into the renewal number. It does not remove it.
Tama New Town is in Tokyo Prefecture, yet it has wide open spaces, a lot of green and walkways free of cars. After 15 years here I think of it as a quieter, more human-scale way to live and work in technology.
I am Naoyuki Maruya, an IT leader who grew up in Honolulu and has lived in Japan since 2007. I have worked in global IT strategy, infrastructure and digital portfolio management at multinational companies in Japan, and I write about what I see from the inside.